Top Title Tags Take Time

The page title tag plays a vital role. It is the most important determinant of whether or not someone will click through to your site from a search engine listing.

It also has an important function in informing search engines about the content of your page and how it should be listed and retrieved for specific keyword searches. It therefore has a significant effect on search rank too.

The page title must include the most important keywords for that page which can be repeated but best not in the same order and which should only be repeated once.

Make sure that every page has a unique title. Use of the separation bar can be useful. Look at the title choices in your competitors' pages. Which ones would you choose to click on in a search? Why? As the internet is about gathering information, your answer will relate to the fact that the title in question tells you that clicking through to that site or page is likely to provide the information that you need.

Quirky or humourous titles are best avoided unless they are truly in keeping with the market sector with which they are associated.

Use language that is not too clunky or full of long words. It must be easy to read. A length of no more than 80 characters ensures it will display on all search engines. This increases to 120 characters for Yahoo. Try to avoid any lengthier page titles than this.

The page title is written within the title tags which are found in the head of webpages. Remember to include RSS title tags for any RSS feed you use in the head, along with the RSS URL.

To find out more about the essential ingredients of webpage building and to learn about affiliate marketing, you can consult the ebook, Successful Affiliates Guide.

Good luck with getting your own page titles right.